Rock’s most notorious prankster has struck again. On July 19th (my birthday) anybody who bought a vinyl album at the Third Man store received a free gift with purchase: a vinyl record in a plain white sleeve, bearing the words “No Name” with song titles as “Side One, Track One”, “Side One, Track Two”, etc. There was no other information, but there was a picture of the record on Third Man’s Instagram page with the command to “rip it.” Copies of the album immediately began appearing on YouTube as the lucky owners realized that they were holding a brand new, unannounced, Jack White album. A week later the album appeared, with song titles and the official name of No Name, only on streaming services…quite a switch from the current king of vinyl who has a somewhat undeserved reputation as being a Luddite.
White’s recent solo releases have leaned towards heavier, bordering on industrial, music, as if you were hearing the White Stripes playing Nine Inch Nails. The creative misfire, 2018’s Boarding House Reach, was both the zenith of this style and the nadir of his career. Noisy, harsh, and largely tuneless, Reach set the tone for 2022’s Fear of the Dawn, which was just as noisy and harsh but had a few more tunes.
Dawn was the first half of a musical diptych, followed only a few months later by Entering Heaven Alive, a beautifully paced collection of acoustic-tinged ballads and mid-tempo songs that was White’s best album since the magnificent Blunderbuss, his initial foray into solo work. Now, two years later, comes No Name, an album that received no hype whatsoever. There was no marketing, and no physical release at all until earlier this month. There have been no videos. News of the album was strictly word of mouth. Many fans, not knowing what they had in their possession, probably assumed the album was a throwaway.
It wasn’t.
No Name eclipses Entering Heaven Alive as the best Jack White solo album since Blunderbuss. In many ways, it harkens back to the White Stripes of Elephant and Icky Thump. This is the most minimalist album White has done since the Stripes. Most songs feature just three musicians. Only one song (“That’s How I’m Feeling”) features a full band of guitar, bass, multiple drummers, and keyboards, but the stars of this show are White and his fellow Raconteur Patrick Keeler on drums. It’s also a family affair with White’s wife, Olivia Jean, playing bass on “Old Scratch Blues” and “That’s How I’m Feeling,” while his teenage daughter Scarlett adds the bottom end to the delightful “Archbishop Harold Holmes” and “Underground.” Perhaps best of all is “Number One With A Bullet” which features just White and Keeler in a tantalizing glimpse of what the White Stripes would have sounded like with a more conventional drummer.
The minimalism extends to the packaging, featuring the same blue-tinted image on both the front and the back cover, a simple black inner sleeve, and a white-on-black lyric sheet. The name of the artist and album appear only on the spine of the album.
This is the hardest rocking album in White’s career. There are no ballads to soften the blows that come fast and furious in the thirteen tracks. Even the songs that start gently explode into a fury before too long. Throughout the album the musicians are in overdrive, from the Stripes-ish mutant blues of “Bless Yourself” to the punky thrash of “Bombing Out” and “Missionary”, which cops the opening riff from the Clash’s “Clash City Rockers.”
White’s sense of humor is also present. “It’s Rough on Rats (If You’re Asking)” mourns the world we’re leaving behind for our furry brethren. “The world is worse than when we found it/It sure must be rough on rats…But I should stop complaining every time it’s raining/’Cause I’m still not food for cats.” Meanwhile, “Archbishop Harold Holmes” takes the form of a letter from the title parson who promises the answers to all life’s questions “If you’ve been crossed up by hoodoo, voodoo/The wizard or the lizard/You got family trouble?/Man trouble?/Woman trouble?” But the solution is a Ponzi scheme, the prosperity gospel that promises wealth if you first give all you’ve got: “By sundown, Monday/You who come will be blessed with the big money blessing/You will be doubted by all the unbelievers/On all the things I’m addressing/But you must tell seven friends/You must first bring seven friends.”
“What’s the rumpus?” White asks before harkening back to his younger days as a musician. “When will the label dump us?/They tried to stump us/What genre will they lump us?” It’s a sincere question coming from a musical iconoclast like Jack White. His music skips merrily from heavy rock to blues to rap to country to bluegrass…sometimes all in the same song (e.g., “Lazaretto”). He’s spent his entire career blurring distinctions between genres while still sounding like himself. From the cheap plastic guitars and red/white/black color scheme of the White Stripes to the suit-wearing, blue-haired troubadour of Entering Heaven Alive, White has remained his own man and has achieved great success by doing things his way. While No Name calls back to his earlier days in terms of sound and distortion, it’s very much the work of a mature artist who, after twenty-five years making music, still has a lot to offer and a lot to prove to himself.
Grade: A
